Hooray, it's the first episode of Marketing Meanders with Sally and Sam, a foray into marketing at the coalface. In this episode we're discussing what a marketing campaign is. We will ask all the questions you'll want to ask yourself and your team before, during and after running one.Questions like: What sort of campaign(s) do we need? Who are we targeting? How do we create something to fit our budget? How do we launch our campaign, and where does it live? How should we monitor it, manage it, and mitigate failures? How does it come to an end?Remember, it's a meander, filled with personal examples and pondering. Have a listen and let us know what you think.l. Enjoy!--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.