14. Customer Journeys - touchpoints, tills and tiaras (well not tiaras!)
Do you truly understand your customers' journeys? If we were to compare your customer touchpoints to a shop, have you thought about the conversations that are taking place outside the shop window, who meets the customer at the door? Are you hassling customers too much as they browse, or not checking in with them enough? Can your customers find the items on the shelves clearly marked, and do they know where the till is What's your follow up with people after they've left the shop, will they recommend your products, and how will you get them to return?This and much more in our latest Meander!--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.
Do you truly understand your customers' journeys?
If we were to compare your customer touchpoints to a shop, have you thought about the conversations that are taking place outside the shop window, who meets the customer at the door? Are you hassling customers too much as they browse, or not checking in with them enough? Can your customers find the items on the shelves clearly marked, and do they know where the till is What's your follow up with people after they've left the shop, will they recommend your products, and how will you get them to return?
This and much more in our latest Meander!
--- Send in a voice message: https://anchor.fm/marketingmeanders/messageSee acast.com/privacy for privacy and opt-out information.