We pick up the fascinating conversation with Hugo Pickering into the world of analytics in this episode.Walk with us down the riverbank meanders of marketing and explore all these questions...What should you be looking for from analytics consultancies you commission? Can you decipher their reports, are they too long, too short, too unfocussed, too clinical? How can you decipher changes to make based on what the analytics are telling you? Are them some examples of organisations that understand and measure their customer journeys well?Feel free to get in touch with your thoughts: Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.