According to a new study from Imperial College London, anxiety makes people more likely to buy a product. This doesn't mean we should frighten our prospect customers into buying our products, or increase their anxiety, but we should be clear, helpful and hopeful. I've tried to make sense of this from my point of view, but I'd love to hear your thoughts. Send me any ideas @meanderspod. --- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.