And today we pick up where we left off last year with Toby Roe of Roe Communications with our meander on the subject of PR in part two of our episode we touched on these questions: Where is the boundary between PR and content marketing? Can you prove the ROI for PR and what does media training entail?If you missed Part One you can find it here. Enjoy!--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.