39. The politics of marketing - Part One

We talk about the sometimes exhausting world of the politics involved in marketing and organisations generally. the politics which influence the strategy you're able to set out, the operational resources you can utilise and the tactical campaigns you are able to deploy.  What are some of the typical political battles marketers encounter? How can we try to get decisions made without the political arguments? How do you face political obstacles and gain agreement? Where and when should you make your boundaries clear, and how can we elevate internal discussions to what matters to the customer?Are there other important considerations to keep in mind? Let us know Tweet us @meanderspod or email meanderspod@gmail.com--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.

We talk about the sometimes exhausting world of the politics involved in marketing and organisations generally. the politics which influence the strategy you're able to set out, the operational resources you can utilise and the tactical campaigns you are able to deploy.  What are some of the typical political battles marketers encounter? How can we try to get decisions made without the political arguments? How do you face political obstacles and gain agreement? Where and when should you make your boundaries clear, and how can we elevate internal discussions to what matters to the customer?

Are there other important considerations to keep in mind? Let us know Tweet us @meanderspod or email meanderspod@gmail.com


--- Send in a voice message: https://anchor.fm/marketingmeanders/message

See acast.com/privacy for privacy and opt-out information.

Creators and Guests

Sally Green
Host
Sally Green
Partner at YMS and Senior Marketing Consultant
Sam Birkett
Host
Sam Birkett
Founder of Amiable Marketing and Specialist Marketing Consultant
39. The politics of marketing - Part One
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