In this special meander we talk all things automation with Dave Heywood, a digital marketing specialist at Bovill, and owner of OX7.We had a glorious two-part conversation about what marketing automation is, when you may or may not need it, how to prepare for its  implementation. How do you know if it's working, and assessing whether an unhealthy culture has emerged around it.Let us know if this has raised any questions for you on automation, tweet us @meanderspod or email meanderspod@gmail.com.--- Send in a voice message: https://anchor.fm/marketingmeanders/message See acast.com/privacy for privacy and opt-out information.