Automation with Dave Heywood - Part Two
We continue the discussion on marketing automation with Dave Heywood, digital marketing specialist at Bovill. This time we discuss feeding the automation machine, understanding and applying realistic customer journeys to automation, taking time to measure success, how to optimise, and what sort of timescales and limits should you set yourself after you've installed marketing automation.You can listen to part one to catch up. Please let us know what you think about this subject, and if you've had any similar experiences, tweet us @meanderspod or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.
We continue the discussion on marketing automation with Dave Heywood, digital marketing specialist at Bovill. This time we discuss feeding the automation machine, understanding and applying realistic customer journeys to automation, taking time to measure success, how to optimise, and what sort of timescales and limits should you set yourself after you've installed marketing automation.
You can listen to part one to catch up.
Please let us know what you think about this subject, and if you've had any similar experiences, tweet us @meanderspod or email meanderspod@gmail.com.
See acast.com/privacy for privacy and opt-out information.