Automation with Dave Heywood - Part Two

We continue the discussion on marketing automation with Dave Heywood, digital marketing specialist at Bovill. This time we discuss feeding the automation machine, understanding and applying realistic customer journeys to automation, taking time to measure success, how to optimise, and what sort of timescales and limits should you set yourself after you've installed marketing automation.You can listen to part one to catch up. Please let us know what you think about this subject, and if you've had any similar experiences, tweet us @meanderspod or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.

We continue the discussion on marketing automation with Dave Heywood, digital marketing specialist at Bovill. This time we discuss feeding the automation machine, understanding and applying realistic customer journeys to automation, taking time to measure success, how to optimise, and what sort of timescales and limits should you set yourself after you've installed marketing automation.


You can listen to part one to catch up.


Please let us know what you think about this subject, and if you've had any similar experiences, tweet us @meanderspod or email meanderspod@gmail.com.




See acast.com/privacy for privacy and opt-out information.

Creators and Guests

Sally Green
Host
Sally Green
Partner at YMS and Senior Marketing Consultant
Sam Birkett
Host
Sam Birkett
Founder of Amiable Marketing and Specialist Marketing Consultant
Automation with Dave Heywood - Part Two
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