Well, it's been a long summer, and we have been very busy either working hard, or playing hard, hence the lack of episodes! We apologise for this absence and decided to make it up to our dear listeners by providing you with a two-parter on getting back to basics in marketing. This week we discuss what the basics of marketing planning are, and where we should be focussing after a period of upheaval. How you can we put in place the right mindset to learn lessons quickly and act on them. When should we spend budget and measure our return? We will also be following up with fresh content around the importance of marketing to human beings, lessons learnt from the pandemic, looking after yourself and your team, and much more.As ever, we'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.