In our second foray into getting back to basics we look at avoiding vanity projects, adapting your basic marketing according to the current environment your audiences are living through, and learning the lessons of which marketing approaches actually work, and why.There's also a little bit about beard oil. Keep an eye out for our birthday special as Marketing Meanders celebrates a whole year with you lovely people! As ever, we'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.