Firstly, what is buy in, why is it important when building a team? Does it help to see your internal teams as a marketing audience? What are some of the ways to make your marketing work relevant to others? How do you build alliances to deliver on your strategy?  What are the practicalities of establishing a two-way communication between your team and you, you team and the organisation? How do the most effective managers 'clear a path' for their teams?We discuss how you, as the marketing manager, can select the skills you need to build your team, how to establish trust within the organisation, and enable your team to perform to the best of their abilities. Let us know if this is helpful, if we're speaking some sense, talking rubbish, or if we've missed something important.  See acast.com/privacy for privacy and opt-out information.