We're all told to create content, especially in B2B marketing, but why do we create? Do we know who it is for, what its purpose is, where we're going to use it, how we're going to monitor its performance?Have a listen to some practical examples and ideas to help you get more out of your content. Let us know what you think, Tweet us @meanderspod or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.