Do you ever get pieces of advice from marketing articles and videos telling you to 'do this and watch the success roll in'? Are there times when you apply a model for achieving your marketing goals but it doesn't seem to work out the way it's supposed to? Have you often entertained the idea of trying out a new strategy but your resources don't meet ambitions? This episode is all about, perhaps an unsatisfactory saying, 'it depends'. When we are looking for advice and ideas for our marketing work we like to have definitive answers, but as we address in this podcast episode, we really need to accept that all the things we try depend on your context, resources and many other factors. See acast.com/privacy for privacy and opt-out information.