We continue the discussion around 'it depends' in so many aspects of marketing. In particular we consider: Do your reports give you meaningful insights?Are your marketing campaigns really performing how you need it to?Is something that worked really well for someone else, bound to work for you?Have a listen to part one here.Let us know what you think contact us @meanderspod on Twitter and Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.