In Part Two of our conversation with Mike Foster, from The Entrepreneurs Mentor, we address the questions: How much should you do things yourself? How do you attract the customers you want and ensure your proposition is consistent? How do you define success in your marketing as an entrepreneur when you have few reference points? How many new businesses survive the first few years, and what are some of the ways you should look after yourself when pursuing success?Listen to part one, and let us know what you think, Tweet us @meanderspod or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.