Marketing Skills : The next generation - Part One

We are joined once again by the splendid Dave Heywood from Bovill and OX7 Partners, to discuss the skills new marketers need. What are the most important skills for new marketers to develop?Where do they acquire these skills, from training or on the job?Has the advent of ever improved marketing technology changed the skills required or marketers?Is the generalist marketer skill set dead?Are you a marketing leader who is recruiting new people, are you someone joining the marketing profession? Let us know what you think about marketing skills... Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.

We are joined once again by the splendid Dave Heywood from Bovill and OX7 Partners, to discuss the skills new marketers need.


What are the most important skills for new marketers to develop?

Where do they acquire these skills, from training or on the job?

Has the advent of ever improved marketing technology changed the skills required or marketers?

Is the generalist marketer skill set dead?


Are you a marketing leader who is recruiting new people, are you someone joining the marketing profession? Let us know what you think about marketing skills... Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com.




See acast.com/privacy for privacy and opt-out information.

Creators and Guests

Sally Green
Host
Sally Green
Partner at YMS and Senior Marketing Consultant
Sam Birkett
Host
Sam Birkett
Founder of Amiable Marketing and Specialist Marketing Consultant
Marketing Skills : The next generation - Part One
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