How can you be original in your campaigns, is it as important as we think to help 'cut through' to our audiences?Where do we need to focus our efforts in order to stand out in our campaigns? Where does testing come into this, and knowing your audience?We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.