The relationships between sales and marketing teams can be rather turbulent at times, they can also be pretty well functioning. However, as a sales person, or a marketing person, you've probably experienced at least some tension between these disciplines in the past, but why? We try to uncover why issues can flare up, what are the barriers that can lead to dysfunctional relationships, and most importantly what can be done to help teams all row in the same direction? We're joined in this two part discussion by, now regular, contributor Dave Heywood from Bovill and OX7 Partners. See if you can identify with any of our stories and tell us what you think. @meanderspod on Twitter and Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.