In part two of our discussion into the relationship between sales teams and marketing teams Dave tells a true story of a trade show nightmare which demonstrates the damage that be caused when this crucial relationship isn't working well.  We also explore the incremental, everyday ways to work at optimising the sales and marketing team relationship, and examine what role leadership plays in harmonising the relationship. You can find part one here, and we'd love to hear any of your stories about times when relationships weren't firing on all cylinders, and more importantly remedies you know of to improve the situation. Contact us @meanderspod on Twitter and Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.