What are the main elements that make up your lead conversion? We tackle the four elements we think are the most important, People, Processes, Systems and Trust. We examine the ways in which these elements interact, and how each can impede your lead conversion strategies. Small competition - count the number of analogies that we bring into this conversation. Ever lasting glory to the winner! We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.