We continue the conversation about when marketing strategies and campaigns end, how you can plan their lifecycles and how do you learn from these cycles? Specifically in part two we consider Knowing your sales cycle, product and audienceUnderstanding your conversion funnelsWhen to stop testing and implement lessons learntShould you follow a process in your marketing like this - end point, review, decision making?We'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.