We were delighted to be joined by Hilary Nightingale from Carbon Copy Social to discuss the art of writing marketing copy for humans beings first and algorithms second! It was a truly fascinating discussion which meandered around compelling writing and user journeys, answering questions such as:Where do you start when writing engaging content? Has this changed in recent times? How can you best connect with your audience by being yourself?How do you focus on writing for your audience whilst allowing search engines to find? When consume a marketing message, what sparks the brain to respond in the same way as seeing a lethal threat?As ever, we'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.