Writing Marketing Copy for Humans - Part 2
We welcome back Hilary Nightingale from Carbon Copy Social for part two of our discussion, Writing for Humans. This time we tackle the questions: Where do you start when commissioning a website homepage?Keywords, how do you use them, where do they go, why are they still important? Why is accessibility important in marketing, and how can it bring down all your hard work?Why write certain types of content, how do you write content that provides value to other humans?As ever, we'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.
We welcome back Hilary Nightingale from Carbon Copy Social for part two of our discussion, Writing for Humans. This time we tackle the questions:
Where do you start when commissioning a website homepage?
Keywords, how do you use them, where do they go, why are they still important?
Why is accessibility important in marketing, and how can it bring down all your hard work?
Why write certain types of content, how do you write content that provides value to other humans?
We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com
Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.
Sally Green:
Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.
Sally Green:
I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.
Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.
Connect with Sally on LinkedIn.
Sam Birkett:
Sam Birkett:
I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.
My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.
