Welcome to Part 1 of our conversation on how communication can align your business.

Is your business misaligned? How can you identify the problem and ensure your business does not follow a silo mentality? This week, Sally and Sam, along with guests Nick Hughes and Andrew Hancock discuss how to align your departments to enhance your reach and provide the best possible customer experience.

(00:05) Welcome to the show and Introduction
(05:54) The business cultural change that’s been going on for many years
(11:47) The importance of alignment from the top to the bottom
(16:26) What happens if you’re not aligned behind a purpose?
(21:28) The importance of getting feedback from all levels of the business

We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.

I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.

Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.

I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.

My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.