Podcasting as a Marketing Tool - Part 1

In this meta episode, we talk all things podcasting! Why have podcasts become so popular? How can they help us as marketers?
In 2021, Brits consumed almost 60 million hours a week of Podcasts. This was a 50% increase since 2020, and a whopping 1600% increase since 2015. But what has accelerated this interest? In this meta episode, we talk all things podcasting! 

  • Why have podcasts become so popular? 
  • How can they help us as marketers? 
  • What makes it a unique and compelling form of communication?  
  • Who can start a Podcast, and why should you? 

Have a listen to help answer some of these many questions! Stay tuned for Part 2 of the conversation which will be published on the 19th of April. 

As ever, we'd love to hear your thoughts and experiences so please share!
Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com

Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.

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Creators and Guests

Sally Green
Host
Sally Green
Partner at YMS and Senior Marketing Consultant
Sam Birkett
Host
Sam Birkett
Founder of Amiable Marketing and Specialist Marketing Consultant
Podcasting as a Marketing Tool - Part 1
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