Balancing Style and Substance in Marketing - Mini Meander
Can you strike the right balance of style and substance in your marketing? When you create a sequence of communications to an audience are you clear on how you hope they will consume the material? Particularly with products, services and research which are more complex, are you revealing enough, or too little in terms of the messaging you are trying to get across? Perhaps there are some good examples of others who get this balance right most of the time, what can we learn from them? As ever, we'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com. See acast.com/privacy for privacy and opt-out information.
Can you strike the right balance of style and substance in your marketing?
When you create a sequence of communications to an audience are you clear on how you hope they will consume the material? Particularly with products, services and research which are more complex, are you revealing enough, or too little in terms of the messaging you are trying to get across? Perhaps there are some good examples of others who get this balance right most of the time, what can we learn from them?
We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com
Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.
Sally Green:
Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.
Sally Green:
I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.
Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.
Connect with Sally on LinkedIn.
Sam Birkett:
Sam Birkett:
I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.
My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.
