What does it mean to be Authentic? - Part 1
Authenticity - one of the most overused buzzwords in marketing. But what does it mean to be Authentic and can we measure it?
Authenticity - one of the most overused buzzwords in marketing. But what does it mean to be Authentic and can we measure it?
In this episode of Marketing Meanders, Sally and Sam undertake the difficult task of defining the meaning of the word "authentic".
In this episode of Marketing Meanders, Sally and Sam undertake the difficult task of defining the meaning of the word "authentic".
- Does authenticity mean being true to yourself, your brand, or your customer?
- How far does authenticity go within your organisation?
- How important is trust and relationships?
As ever, we'd love to hear your thoughts and experiences so please share!
Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com
Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.
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Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com
Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.
Connect with Sally
Connect with Sam
