What does it mean to be Authentic? - Part 2
In Part 2 of this conversastion, Sally and Sam continue to defining the meaning of the word "authentic".
Authenticity - one of the most overused buzzwords in marketing. But what does it mean to be Authentic and can we measure it?
In Part 2 of this conversastion, Sally and Sam continue to defining the meaning of the word "authentic".
In Part 2 of this conversastion, Sally and Sam continue to defining the meaning of the word "authentic".
- How does authenticity translate behind the scenes?
- How do you measure authenticity?
- How important is trust in authenticity?
As ever, we'd love to hear your thoughts and experiences so please share!
Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com
Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.
Connect with Sally
Connect with Sam
Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com
Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.
Connect with Sally
Connect with Sam
