Sally Green
Partner at YMS and Senior Marketing Consultant
Appears in 126 Episodes
What are the sift skills of marketing? - Part One
This time on Marketing Meanders, Sally and Sam discuss the soft skills of marketing. What do marketers need to enable them to be successful in the workplace beyond tec...
Email marketing with Chris Barnett - Part Two
In part two of our exploration of email marketing with Chris Barnett from 1973 Limited, we delve into the technical aspects of email marketing, focusing on email desig...
Email Marketing with Chris Barnett - Part One
In this two-part episode, Sally, and Sam are joined by Chris Barnett, founder of 1973 Limited, who delivers a tour de force in email marketing. Chris shares his backgr...
Marketing agencies - Part 2
Sally and Sam are back with part two of their discussion of marketing agencies. This time we explore the nature of work agencies can take on, what you need to consider...
We're back, and talking about agencies - Part 1
We're excited to make our return after a lengthy hiatus! We've been busy with various personal and professional commitments over the last few months, but we're back wi...
The first of a mini-series, with no name...
It's a pub in a provincial town, 5:55pm. Two middle-aged professional looking types nurse a couple of drinks, small talking about nothing in particular. Suddenly, one ...
Breaking free from the trawler net: a lesson from email marketing - Mini Meander
In this Mini Meander, Sam shares his experience with email marketing and discusses its effectiveness. He recounts receiving a mis-targeted chaser email that had a slig...
Watch your tone of voice - Part 2
We dive into part two of our discussion on tone of voice. This time we explore the impact of artificial intelligence (AI) on tone of voice, emphasising the need for cl...
Watch your tone of voice - Part 1
In this episode, Sally and Sam discuss the importance of tone of voice in branding and marketing. They emphasise the need for a consistent and appropriate tone of voic...
Over-egging the marketing pudding - Part Two
This time, Sally and Sam discuss the impact of AI on copywriting and the need for marketers to upskill themselves beyond their specialism. They also stress the importa...
Over-egging the marketing pudding - Part One
In this episode, Sally and Sam discuss the importance of having a clear marketing strategy and aligning new ideas with it. They caution against overloading the marketi...
Pathways into Marketing: The Student Experience - Part 2
This week, Sally and Sam conclude their discussion with Lynn McBain, a lecturer at Oxford Brookes University as they continue to discuss the student marketing experien...
Pathways into Marketing: The Student Experience - Part 1
This week, Sally and Sam are joined by Lynn McBain, a lecturer at Oxford Brookes University to discuss Marketing and the student experience. Listen to find out more ab...
Tips for Successful Paid-For LinkedIn Campaigns - Part 2
This week, Sally and Sam conclude their discussion on LinkedIn and it's uses as a marketing platform with paid campaigns. Join this meander as Sally continues asking t...
Tips for Successful Paid-For LinkedIn Campaigns - Part 1
This week, Sally and Sam discuss LinkedIn campaigns, how to get the most out of them and confront the common concerns that businesses may have when using them for the ...
Micro-Segmentation and Granularity within Marketing - Part 2
In part two of their discussion of Micro-Segmentation and Granularity, Sally and Sam discuss the difficulty of personalizing a brand for a large customer base, and the...
Micro-Segmentation and Granularity within Marketing - Part 1
In this episode of Marketing Meanders, Sally and Sam discuss how to move from segmented messages to personalization and micro-segmentation, with considerations for dat...
Imperfect Marketing Campaigns - Part 2
In this episode of the podcast, Sam Birkett and Sally Green delve into eight common reasons why many marketing campaigns fail. The two also discuss how to identify whe...
Imperfect Marketing Campaigns - Part 1
In this episode, Sally and Sam discuss the concept of imperfect marketing campaigns, exploring how to turn a potential catastrophe into a successful campaign and the i...
Stakeholder Management
This week, Sally and Sam explore how you can identify and manage stakeholders, from managing expectations to achieving goals that are targeted to stakeholders at every...
Acceptance of Failure - Mini Meander
We are all faced with the risk of failure, however through manageable goals and an understanding that failure does not necessarily mean disaster can we avoid unnecessa...
How Marketers Can Use Podcasts - Part 2
How and why should you consider creating a podcast? This week, Sally and Sam are joined by podcast producer and founder of Story Ninety-Four, Matt Eastland Jones to di...
Marketing into the New Year
With the new year quickly approaching, how can you make the best use of this time to finish up your campaigns for this year and prepare for the next? This week Sally a...
How Marketers Can Use Podcasts - Part 1
How and why should you consider creating a podcast? This week, Sally and Sam are joined by podcast producer and founder of Story Ninety-Four, Matt Eastland Jones to di...
Marketing as a Team and Learning from Mistakes (Centenary Episode - Part 2)
In part two of the centenary edition of Marketing Meanders, join Sally and Sam as they look back at their past meanders before looking forward to the future.
Managing Marketing Budget Cuts and Defining Value (Centenary Episode - Part 1)
In part one of the centenary edition of Marketing Meanders, join Sally and Sam as they look back at their past meanders before looking forward to the future.
Aligning, Transforming, and Growing your business with Konnect - Part 2
Is your business misaligned? How can you identify the problem and ensure your business does not follow a silo mentality? This week, Sally and Sam, along with guests Ni...
Aligning, Transforming, and Growing your business with Konnect - Part 1
Is your business misaligned? How can you identify the problem and ensure your business does not follow a silo mentality? This week, Sally and Sam, along with guests Ni...
Customer personas and buying behaviour - Part 2
In this episode, Sally and Sam discuss customer personas, what to do when your customer personas change, and the importance of getting a return on your investment when...
Customer personas and buying behaviour - Part 1
To be successful in marketing, a company must have a clear understanding of who its customers are. This is done through the use of customer personas, which are represe...