Reflections on 2021 - Part 2
In this episode we continue our reflections from last year and look ahead to ways we can improve in 2022. In particular, we discuss flexibility in the marketing team, how you need to put in place contingencies for absences and sudden changes in direction. What are the processes and technical systems which support contingency planning, and what the human elements? How do automatic fog lights in cars relate to marketing? Plus, have you been joined by anyone new to the workplace, starting their career since 2020, what 'normal' have they experienced, and can we learn from this? As ever, we'd love to hear your experiences and thoughts on this one, so please share Tweet us at @meanderspod message us on Facebook or email meanderspod@gmail.com.
In this episode we continue our reflections from last year and look ahead to ways we can improve in 2022. In particular, we discuss flexibility in the marketing team, how you need to put in place contingencies for absences and sudden changes in direction. What are the processes and technical systems which support contingency planning, and what the human elements? How do automatic fog lights in cars relate to marketing? Plus, have you been joined by anyone new to the workplace, starting their career since 2020, what 'normal' have they experienced, and can we learn from this?
We'd love to hear your thoughts and experiences, so please share! Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.com
Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.
Sally Green:
Marketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett, founder of Amiable Marketing and Specialist Marketing Consultant.
Sally Green:
I am an experienced marketing consultant who loves helping people plan and implement successful strategies, creating campaigns that both strengthen the brand impact and increase revenue streams.
Working with me will give you a proper understanding of what does and doesn’t need to be done, how you can measure your success and how to get the best return on the effort you put into your marketing. Working with both large organisations and SMEs, I will help you set achievable goals, create a strategy and develop sustainable marketing plans that will show positive returns on your marketing effort.
Connect with Sally on LinkedIn.
Sam Birkett:
Sam Birkett:
I specialise in higher and executive education marketing strategy, and operational and tactical support. Specialisms include LinkedIn lead generation and conversion campaigns, Persona and Proposition development, Content strategy, Webinar, Interview, Podcast and Video creation.
My consultancy works with institutions and organisations both in the UK and internationally, and over the last 16 years, I've been fortunate enough to work for world-leading organisations.
