Sam Birkett
Founder of Amiable Marketing and Specialist Marketing Consultant
Appears in 126 Episodes
5. Audiences - Part One - Who, what, where, how?
What do handbags, ravenous hyenas and Percy Pigs have in common? Our latest Marketing Meander about audiences of course. We've split this one in two digestible chunks,...
4. Mini Meander 3 - Once upon a time...
How can you harness the power of storytelling? Where do you start? Is it time to revisit the 'about us' part of your website, does it say why you do what you do? Does ...
3. Mini Meander - Anxiety, hope and purchasing a product.
According to a new study from Imperial College London, anxiety makes people more likely to buy a product. This doesn't mean we should frighten our prospect customers i...
2. A Mini Meander - Machines and humans
This is a quick meander about machines, data and the human being. Where should marketing focus, or be led? Do we sometimes forget about the human being consuming our c...
1. What's this campaign thing anyway? Marketing Meanders - Episode 1
Hooray, it's the first episode of Marketing Meanders with Sally and Sam, a foray into marketing at the coalface. In this episode we're discussing what a marketing camp...
Marketing Meanders Trailer
Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode.