Sally Green
Partner at YMS and Senior Marketing Consultant
Appears in 128 Episodes
Imperfect Marketing Campaigns - Part 1
In this episode, Sally and Sam discuss the concept of imperfect marketing campaigns, exploring how to turn a potential catastrophe into a successful campaign and the i...
Stakeholder Management
This week, Sally and Sam explore how you can identify and manage stakeholders, from managing expectations to achieving goals that are targeted to stakeholders at every...
Acceptance of Failure - Mini Meander
We are all faced with the risk of failure, however through manageable goals and an understanding that failure does not necessarily mean disaster can we avoid unnecessa...
How Marketers Can Use Podcasts - Part 2
How and why should you consider creating a podcast? This week, Sally and Sam are joined by podcast producer and founder of Story Ninety-Four, Matt Eastland Jones to di...
Marketing into the New Year
With the new year quickly approaching, how can you make the best use of this time to finish up your campaigns for this year and prepare for the next? This week Sally a...
How Marketers Can Use Podcasts - Part 1
How and why should you consider creating a podcast? This week, Sally and Sam are joined by podcast producer and founder of Story Ninety-Four, Matt Eastland Jones to di...
Marketing as a Team and Learning from Mistakes (Centenary Episode - Part 2)
In part two of the centenary edition of Marketing Meanders, join Sally and Sam as they look back at their past meanders before looking forward to the future.
Managing Marketing Budget Cuts and Defining Value (Centenary Episode - Part 1)
In part one of the centenary edition of Marketing Meanders, join Sally and Sam as they look back at their past meanders before looking forward to the future.
Aligning, Transforming, and Growing your business with Konnect - Part 2
Is your business misaligned? How can you identify the problem and ensure your business does not follow a silo mentality? This week, Sally and Sam, along with guests Ni...
Aligning, Transforming, and Growing your business with Konnect - Part 1
Is your business misaligned? How can you identify the problem and ensure your business does not follow a silo mentality? This week, Sally and Sam, along with guests Ni...
Customer personas and buying behaviour - Part 2
In this episode, Sally and Sam discuss customer personas, what to do when your customer personas change, and the importance of getting a return on your investment when...
Customer personas and buying behaviour - Part 1
To be successful in marketing, a company must have a clear understanding of who its customers are. This is done through the use of customer personas, which are represe...
Do You Need to Host or Attend Conferences? - Part 2
Welcome to Part 2 of our conversation about conferences. In this episode, Sally and Sam discuss conference collateral, do you need merchandise on your stand, and how y...
Do You Need to Host or Attend Conferences? - Part 1
After a long two-year drought of physical conferences, they're back with a bang in 2022. But are they really necessary for your business and marketing?
Video Production in 2022 with David Camburn - Part 2
Welcome to Part 2 of our conversation about video production with David Camburn, creative director of Swanwood Productions, a video and content production company base...
Video Production in 2022 with David Camburn - Part 1
Welcome to Part 1 of our conversation about video production with David Camburn, creative director of Swanwood Productions, a video and content production company base...
What does it mean to be Authentic? - Part 2
In Part 2 of this conversastion, Sally and Sam continue to defining the meaning of the word "authentic".
What does it mean to be Authentic? - Part 1
Authenticity - one of the most overused buzzwords in marketing. But what does it mean to be Authentic and can we measure it?
The Power of Brands with Andrew Hancock - Part 2
Welcome to Part 2 of our conversation about branding with Andrew Hancock, founder of Brand Asylum a creative branding agency based in Oxfordshire.
The Power of Brands with Andrew Hancock - Part 1
Welcome to Part 1 of our conversation about branding with Andrew Hancock, founder of Brand Asylum a creative branding agency based in Oxfordshire.