All Episodes
Displaying 101 - 120 of 128 in total
27. Mini Meander 8 - The sales process an example
Here Sam discusses an example of a the selling process, what he liked and what he thought could be improved about a recent sales call he heard. See if you agree, and l...
26. Marketing analytics with Hugo Pickering - Part Two
We pick up the fascinating conversation with Hugo Pickering into the world of analytics in this episode.Walk with us down the riverbank meanders of marketing and explo...
25. Online overload in Q1 2021
We recently hosted a small poll on the most pressing challenge for marketers in Q1 2021, we gave four options, and the winner by a country mile was audience online ove...
24. Marketing analytics with Hugo Pickering - Part One
As we know, analytics are an essential part of marketing, but so often analytics systems and reports can be slightly hard to interpret, and to draw useful insights fro...
23. Mini Meander 7 - Project Management Systems, and six ways they will help you
Sally takes a highly practical meander through Project Management, answering a host of questions in under 10 minutes! What should effective project management achieve...
22. LinkedIn with Emma Wyatt - Part Two
Welcome to part two of our LinkedIn special with LinkedIn strategy consultant Emma Wyatt.In this episode we dig deeper into the professional network and explore some m...
21. Marketing at the Strategic, Operational and Tactical levels - Part Two
"A strategy makes it easier to make decisions, and it means you'll make better decisions more quickly" Sally Green, 2020In part two of our strategy episode we talk ab...
20. LinkedIn with Emma Wyatt - Part One
How do the most effective users of LinkedIn operate? What should your profile look like? When should you post, what should you post? What does a connection strategy lo...
19. Marketing at the Strategic, Operational and Tactical levels - Part One
This is a real cracker! It features deliciously practical observations and helpful tips from Sally, and sneakily smuggled in military history references from Sam.What ...
18. Mini Meander 6 - The One Page Marketing Plan
How long is your current marketing plan? How long does it need to be? Does a one page marketing plan sound crazy? Have a listen and see what you think...Feel free to g...
17. Sales Conferences with Barry Clark - Part Two
In this episode Sally and Barry discuss feeling safe to share your concerns, sales and marketing teams utilising CRM systems effectively, finding and sharing meaningf...
16. Customer Journeys Part Two - This time it's personal!
Where do customer journeys actually start, how do we know if they're optimised, what's our customer lifetime value and how can you get the most out of CRMs?In Part One...
15. Sales Conferences with Barry Clark - Part One
A number of us will have been to sales conferences in the past, and no doubt have memorable stories of them to share. However, when you take a deeper look, what are sa...
14. Customer Journeys - touchpoints, tills and tiaras (well not tiaras!)
Do you truly understand your customers' journeys? If we were to compare your customer touchpoints to a shop, have you thought about the conversations that are taking p...
13. Market Research with Amanda Claesens - Part Two
What do data visualisations, practical steps for consuming market research data and learning from 'negative feedback' have in common? The second part of our Marketing ...
12. Mini Meander 5 - How much of your job is spent doing you job?
Do you know how much time you spend fulfilling the key functions of your job? Do you know how much time you need to spend on these key functions? How much time is spen...
11. Market Research with Amanda Claesens - Part One
What is market research? How much does it cost? When should you use it? How do you act on its results? We explore all these questions and more with our special guest A...
10. Market Research Meander with Amanda Claesens Trailer
Want to hear more about market research? What is it, how does it work, what are the pitfalls, how do you make the most of research projects and act on the results? We'...
9. Has your marketing budget been slashed? - A call for your advice
As the economic impact of the COVID 19 pandemic bites our marketing budgets are starting to suffer. These are horrible times for so many, and we'd like to try and help...
8. Mini Meander 4 - To do it yourself, or not do it yourself?
Should you attempt to do ALL marketing activities yourself? What are the pitfalls of trying to be a jack of all trades when it comes to marketing, and how can you harn...