All Episodes
Displaying 81 - 100 of 128 in total
Building a marketing team and gaining buy in from others - Part Two
We continue our conversation about ways to gain buy in from other teams, covering: Why it's so important to establish a healthy working relationship with the finance t...
Building a marketing team and gaining buy-in from others - Part One
Firstly, what is buy in, why is it important when building a team? Does it help to see your internal teams as a marketing audience? What are some of the ways to make y...
Automation with Dave Heywood - Part Two
We continue the discussion on marketing automation with Dave Heywood, digital marketing specialist at Bovill. This time we discuss feeding the automation machine, unde...
44. Automation with Dave Heywood - Part One
In this special meander we talk all things automation with Dave Heywood, a digital marketing specialist at Bovill, and owner of OX7.We had a glorious two-part conversa...
43. Are you the only marketer in the company?
We've had a nice long chat through some of the challenges of being the only marketer in an organisation, and more importantly some remedies. Do you agree with us? Soun...
42. The challenges of being the only marketer in the company - Part Two
We pick up where we left off in part one. In this episode we address building relationships, gaining resources, justifying what you do, taking on board suggestions abo...
41. The challenges of being the only marketer in the company - Part One
Are you, or have you ever been the only marketer in an organisation? If you are, you'll know of the particular challenges this can present, the expectations placed upo...
40. The politics of marketing - Part Two
What are the warning signs of a looming political battle and how can you head it off? How can the budget help to unite teams and unpick competing political viewpoints ...
39. The politics of marketing - Part One
We talk about the sometimes exhausting world of the politics involved in marketing and organisations generally. the politics which influence the strategy you're able t...
38. Budgets, budgets, budgets - Part Two
In part two of our budgets episode we take a look at these questions: When will you look forward to setting up a budget and managing it? Have you considered the human ...
37. Budgets, budgets, budgets - Part One
We need to find some savings in the budget...this is something most of us have heard before, but how do we deal with it? Why is marketing budgeting so important? How d...
36. Happy New Year and Outsourcing
Well, as we all settle in to the latest COVID-19 lockdown in the UK, Sally and I are talking about outsourcing in marketing, and in small businesses. When should you c...
35. PR with Toby Roe - Part Two
And today we pick up where we left off last year with Toby Roe of Roe Communications with our meander on the subject of PR in part two of our episode we touched on the...
34. SPECIAL CHRISTMAS AND NEW YEAR COMPILATION
Welcome to our bumper Christmas and New Year holidays compilation, featuring all of our special guest interviewees from the last few months. Gain some top tips and ins...
33. PR with Toby Roe - Part One
Join us for a two part episode exploring PR with Toby Roe, who is co-founder of Roe Communications with his wife Victoria. Their PR company specialises in PR for Execu...
32. Christmas Compilation Trailer...
Hello All, We'd love you to listen to this one, but also, if you like the podcast, to share it. We've refined down the best of the advice from our guest experts into t...
31. Networking with Stefan Thomas - Part Two
We pick up the conversation with Stefan Thomas, best selling author of 'Business Networking for Dummies', 'Instant Networking' and 'Win the Room'.I this instalment we ...
30. Networking with Stefan Thomas - Part One
We were privileged to have a two part conversation about networking with Stefan Thomas, best selling author of 'Business Networking for Dummies', 'Instant Networking' ...
29. All about websites, and much more with James Holden - Part Two
We pick up part two of our conversation with James Holden, founder of Wolf Productions. This time we consider questions such as is your website working for you? What a...
28. All about websites, and much more with James Holden - Part One
Why do you need a website in the first place? What is your website there to do, and how do you know if it's doing it? When are chat bots a good idea, and why should yo...
