All Episodes
Displaying 61 - 80 of 128 in total
What impedes your lead conversion? Part Two
In part two of this episode we tackle questions like:What are the similarities between lead nurture and networking?How much can you know about leads in your audience w...
What impedes your lead conversion? Part One
What are the main elements that make up your lead conversion? We tackle the four elements we think are the most important, People, Processes, Systems and Trust. We ex...
Do you speculate to accumulate with your time?
If you could have more time or more budget which would it be? Why do we struggle to ever have enough time to carry out our work and how can we find more time? What dif...
Fancy making a video? - Part Two
It's part two of videos! This time we touch on neuro marketing and the calls to action we can use in your videos after we have provoked certain emotions in media. Shou...
Fancy making a video? - Part One
We're back after a little Easter break! This time it's videos. Why do we use videos? Why don't we use videos? How do we plan creating them? How can they be edited and ...
When will the end come? Part Two
We continue the conversation about when marketing strategies and campaigns end, how you can plan their lifecycles and how do you learn from these cycles? Specifically ...
When will the end come?
Do you start more than you stop your marketing campaigns and strategy? When does marketing strategy end? Have you defined measurable intervals and review points, or in...
Mini Meander - Being original in an age of noise
How can you be original in your campaigns, is it as important as we think to help 'cut through' to our audiences?Where do we need to focus our efforts in order to stan...
Marketing Skills : The next generation - Part Two
We continue the exploration of marketing skills required by the next generation of marketers with Dave Heywood from Bovill and OX7 Partners. This time we focus on the ...
Marketing Skills : The next generation - Part One
We are joined once again by the splendid Dave Heywood from Bovill and OX7 Partners, to discuss the skills new marketers need. What are the most important skills for n...
It depends...Part Two
We continue the discussion around 'it depends' in so many aspects of marketing. In particular we consider: Do your reports give you meaningful insights?Are your market...
It depends...Part One
Do you ever get pieces of advice from marketing articles and videos telling you to 'do this and watch the success roll in'? Are there times when you apply a model for...
Are you a cost or benefit personality type? - Mini meander
In this Mini Meander Sam considers the two types of people you come across when considering the cost benefit analysis of launching an idea. The 'cost' people perhaps p...
Sales + Marketing = a match made in heaven? - Part Two
In part two of our discussion into the relationship between sales teams and marketing teams Dave tells a true story of a trade show nightmare which demonstrates the da...
Sales + Marketing = a match made in heaven?
The relationships between sales and marketing teams can be rather turbulent at times, they can also be pretty well functioning. However, as a sales person, or a marke...
CONTENT! What is it good for? - Part Two
The content conversation continues! This time we move into the areas of achieving the content nirvana of user generated content, when you should curate content, and wh...
CONTENT! What is it good for?
We're all told to create content, especially in B2B marketing, but why do we create? Do we know who it is for, what its purpose is, where we're going to use it, how we...
Measuring the three dimensions of Marketing Success - Mini Meander
How do you typically measure success in your marketing campaigns and overall strategy? Do you measure by tactical metrics alone? Perhaps there is more than one dimensi...
Marketing as an entrepreneur with Mike Foster - Part Two
In Part Two of our conversation with Mike Foster, from The Entrepreneurs Mentor, we address the questions: How much should you do things yourself? How do you attract t...
Marketing as an entrepreneur with Mike Foster - Part One
We were delighted to be joined by Mike Foster, from The Entrepreneurs Mentor, to discuss marketing within entrepreneurship. Mike has a broad and rich background of exp...
