All Episodes
Displaying 31 - 60 of 126 in total
Do You Need to Host or Attend Conferences? - Part 2
Welcome to Part 2 of our conversation about conferences. In this episode, Sally and Sam discuss conference collateral, do you need merchandise on your stand, and how y...
Do You Need to Host or Attend Conferences? - Part 1
After a long two-year drought of physical conferences, they're back with a bang in 2022. But are they really necessary for your business and marketing?
Video Production in 2022 with David Camburn - Part 2
Welcome to Part 2 of our conversation about video production with David Camburn, creative director of Swanwood Productions, a video and content production company base...
Video Production in 2022 with David Camburn - Part 1
Welcome to Part 1 of our conversation about video production with David Camburn, creative director of Swanwood Productions, a video and content production company base...
What does it mean to be Authentic? - Part 2
In Part 2 of this conversastion, Sally and Sam continue to defining the meaning of the word "authentic".
What does it mean to be Authentic? - Part 1
Authenticity - one of the most overused buzzwords in marketing. But what does it mean to be Authentic and can we measure it?
The Power of Brands with Andrew Hancock - Part 2
Welcome to Part 2 of our conversation about branding with Andrew Hancock, founder of Brand Asylum a creative branding agency based in Oxfordshire.
The Power of Brands with Andrew Hancock - Part 1
Welcome to Part 1 of our conversation about branding with Andrew Hancock, founder of Brand Asylum a creative branding agency based in Oxfordshire.
Podcasting as a Marketing Tool - Part 2
What's the difference between video and podcasting? Who can benefit from a podcast? How do I overcome the fear of failure?
Podcasting as a Marketing Tool - Part 1
In this meta episode, we talk all things podcasting! Why have podcasts become so popular? How can they help us as marketers?
Should we aim for Perfection or Good Enough?
Does perfection exist? We don't think so, and certainly not in marketing, but where are your marketing efforts between perfect and good enough?
Reflections on 2021 - Part 2
In this episode we continue our reflections from last year and look ahead to ways we can improve in 2022. In particular, we discuss flexibility in the marketing team, ...
Reflections on 2021 - Part 1
Merry Christmas and a Happy New Year from Sally and Sam. In our two part episode we provide our reflections and lessons learnt from 2021. What have we learnt from a ye...
How to spark Creativity as a Marketer - Mini Meander
Do you sometimes struggle to 'switch on' your creativity? As marketers, most of us need to be creative quite a lot of the time, whether in planning, writing, briefing,...
Balancing Style and Substance in Marketing - Mini Meander
Can you strike the right balance of style and substance in your marketing? When you create a sequence of communications to an audience are you clear on how you hope th...
Writing Marketing Copy for Humans - Part 2
We welcome back Hilary Nightingale from Carbon Copy Social for part two of our discussion, Writing for Humans. This time we tackle the questions: Where do you start wh...
Writing Marketing Copy for Humans - Part 1
We were delighted to be joined by Hilary Nightingale from Carbon Copy Social to discuss the art of writing marketing copy for humans beings first and algorithms second...
Back to basics - Part two
In our second foray into getting back to basics we look at avoiding vanity projects, adapting your basic marketing according to the current environment your audiences ...
Back to basics!
Well, it's been a long summer, and we have been very busy either working hard, or playing hard, hence the lack of episodes! We apologise for this absence and decided t...
'On brand' - Part Two
It's part two of our conversation on branding. This week we discuss thinking of brand as a person, why we shouldn't over complicate our brand and how can subverting a ...
'On brand' - Part one
This week we are looking at brand and branding. What is a brand? Who owns the brand? How is brand manifested, and can you control it? Listen to these questions and man...
Can we align Sales and Marketing Teams? With special guest Nick Hughes - Part Two
We pick up the conversation about Sales and Marketing teams with Nick Hughes, Director of Dynamic Coach Group.This time we discuss whether marketing and sales teams ca...
Can we align Sales and Marketing Teams? With special guest Nick Hughes - Part One
This week we were delighted to talk with Nick Hughes, Director of Dynamic Coach Group. Nick has a wide range of experience in the sales arena, and through his current ...
Culture influences practice or practice influences culture? Part Two
After a long half term break, Marketing Meanders returns with part two of our practice and culture conversation. This time we explore these questions and more besides:...
Culture influences practice or practice influences culture?
Do you know if your marketing practice is being shaped by the culture of your company, and team, is this a problem? Are you developing a culture or sub-culture from th...
Do you help people as a marketer? Mini Meander
If you had to describe what marketing is in a just a few words what would they be? Would one of them be 'help'? Perhaps as we pursue our campaigns, relentlessly drivin...
How much marketing training do you need?
Many marketers don't train as marketers when they set out. Most of us complete formal degrees in a multiplicity of fields, it is only after we become marketers that we...
Can we learn more from failure? Mini Meander
Should you spend a little more time analysing and sharing your failures, as much as your successes? We all know that we learn through 'failing', but how deep do you, o...
What impedes your lead conversion? Part Two
In part two of this episode we tackle questions like:What are the similarities between lead nurture and networking?How much can you know about leads in your audience w...
What impedes your lead conversion? Part One
What are the main elements that make up your lead conversion? We tackle the four elements we think are the most important, People, Processes, Systems and Trust. We ex...
