Sally Green
Partner at YMS and Senior Marketing Consultant
Appears in 126 Episodes
Do you speculate to accumulate with your time?
If you could have more time or more budget which would it be? Why do we struggle to ever have enough time to carry out our work and how can we find more time? What dif...
Fancy making a video? - Part Two
It's part two of videos! This time we touch on neuro marketing and the calls to action we can use in your videos after we have provoked certain emotions in media. Shou...
Fancy making a video? - Part One
We're back after a little Easter break! This time it's videos. Why do we use videos? Why don't we use videos? How do we plan creating them? How can they be edited and ...
When will the end come? Part Two
We continue the conversation about when marketing strategies and campaigns end, how you can plan their lifecycles and how do you learn from these cycles? Specifically ...
When will the end come?
Do you start more than you stop your marketing campaigns and strategy? When does marketing strategy end? Have you defined measurable intervals and review points, or in...
Mini Meander - Being original in an age of noise
How can you be original in your campaigns, is it as important as we think to help 'cut through' to our audiences?Where do we need to focus our efforts in order to stan...
Marketing Skills : The next generation - Part Two
We continue the exploration of marketing skills required by the next generation of marketers with Dave Heywood from Bovill and OX7 Partners. This time we focus on the ...
Marketing Skills : The next generation - Part One
We are joined once again by the splendid Dave Heywood from Bovill and OX7 Partners, to discuss the skills new marketers need. What are the most important skills for n...
It depends...Part Two
We continue the discussion around 'it depends' in so many aspects of marketing. In particular we consider: Do your reports give you meaningful insights?Are your market...
It depends...Part One
Do you ever get pieces of advice from marketing articles and videos telling you to 'do this and watch the success roll in'? Are there times when you apply a model for...
Are you a cost or benefit personality type? - Mini meander
In this Mini Meander Sam considers the two types of people you come across when considering the cost benefit analysis of launching an idea. The 'cost' people perhaps p...
Sales + Marketing = a match made in heaven? - Part Two
In part two of our discussion into the relationship between sales teams and marketing teams Dave tells a true story of a trade show nightmare which demonstrates the da...
Sales + Marketing = a match made in heaven?
The relationships between sales and marketing teams can be rather turbulent at times, they can also be pretty well functioning. However, as a sales person, or a marke...
CONTENT! What is it good for? - Part Two
The content conversation continues! This time we move into the areas of achieving the content nirvana of user generated content, when you should curate content, and wh...
CONTENT! What is it good for?
We're all told to create content, especially in B2B marketing, but why do we create? Do we know who it is for, what its purpose is, where we're going to use it, how we...
Measuring the three dimensions of Marketing Success - Mini Meander
How do you typically measure success in your marketing campaigns and overall strategy? Do you measure by tactical metrics alone? Perhaps there is more than one dimensi...
Marketing as an entrepreneur with Mike Foster - Part Two
In Part Two of our conversation with Mike Foster, from The Entrepreneurs Mentor, we address the questions: How much should you do things yourself? How do you attract t...
Marketing as an entrepreneur with Mike Foster - Part One
We were delighted to be joined by Mike Foster, from The Entrepreneurs Mentor, to discuss marketing within entrepreneurship. Mike has a broad and rich background of exp...
Building a marketing team and gaining buy in from others - Part Two
We continue our conversation about ways to gain buy in from other teams, covering: Why it's so important to establish a healthy working relationship with the finance t...
Building a marketing team and gaining buy-in from others - Part One
Firstly, what is buy in, why is it important when building a team? Does it help to see your internal teams as a marketing audience? What are some of the ways to make y...
Automation with Dave Heywood - Part Two
We continue the discussion on marketing automation with Dave Heywood, digital marketing specialist at Bovill. This time we discuss feeding the automation machine, unde...
44. Automation with Dave Heywood - Part One
In this special meander we talk all things automation with Dave Heywood, a digital marketing specialist at Bovill, and owner of OX7.We had a glorious two-part conversa...
43. Are you the only marketer in the company?
We've had a nice long chat through some of the challenges of being the only marketer in an organisation, and more importantly some remedies. Do you agree with us? Soun...
42. The challenges of being the only marketer in the company - Part Two
We pick up where we left off in part one. In this episode we address building relationships, gaining resources, justifying what you do, taking on board suggestions abo...
41. The challenges of being the only marketer in the company - Part One
Are you, or have you ever been the only marketer in an organisation? If you are, you'll know of the particular challenges this can present, the expectations placed upo...
40. The politics of marketing - Part Two
What are the warning signs of a looming political battle and how can you head it off? How can the budget help to unite teams and unpick competing political viewpoints ...
39. The politics of marketing - Part One
We talk about the sometimes exhausting world of the politics involved in marketing and organisations generally. the politics which influence the strategy you're able t...
38. Budgets, budgets, budgets - Part Two
In part two of our budgets episode we take a look at these questions: When will you look forward to setting up a budget and managing it? Have you considered the human ...
37. Budgets, budgets, budgets - Part One
We need to find some savings in the budget...this is something most of us have heard before, but how do we deal with it? Why is marketing budgeting so important? How d...
36. Happy New Year and Outsourcing
Well, as we all settle in to the latest COVID-19 lockdown in the UK, Sally and I are talking about outsourcing in marketing, and in small businesses. When should you c...